PM Modi to launch a global initiative ‘LiFE Movement’ on 5th June

NEW DELHI: Prime Minister Narendra Modi will launch a global initiative ‘Lifestyle for the Environment (LiFE) Movement’ on 5th June 2022 at 6 PM via video conferencing. The launch will initiate  ‘LiFE Global Call for Papers’ inviting ideas and suggestions from academics, universities & research institutions etc to influence and persuade individuals, communities and organisations across the world to adopt an environment conscious lifestyle. Prime Minister will also deliver keynote address during the programme.

The programme will also witness participation of Bill Gates, Co-Chairman Bill and Melinda Gates Foundation; Lord Nicholas Stern, Climate Economist; Prof. Cass Sunstein, Author of Nudge Theory; Aniruddha Dasgupta, CEO and President World Resources Institute;  Inger Andersen, UNEP Global Head; Achim Steiner, UNDP Global Head and David Malpass, World Bank President, among others.

The idea of LiFE was introduced by the Prime Minister during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow last year. The idea promotes an environment conscious lifestyle that focuses on ‘mindful and deliberate utilisation’ instead of ‘mindless and destructive consumption’.

Meanwhile, on the occasion of World Environment Day, Prime Minister Narendra Modi will attend a programme on ‘Save Soil Movement’ at Vigyan Bhawan on 5th June at 11 AM. Prime Minister will also address the gathering during the programme.

‘Save Soil Movement’ is a global movement to increase awareness about deteriorating soil health and bring about a conscious response to improve it. The movement was started by Sadhguru in March 2022, who embarked on a 100 day motorcycle journey passing through 27 countries. 5th June marks the 75th day of the 100 day journey. Prime Minister’s participation in the programme will be reflective of the shared concerns and commitment towards improving the health of soil in India.

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