Renowned former wrestler Sangram Singh is known for his extensive fitness regime and his focus on promoting health and wellness. To that end, he has joined forces with Amway India to encourage holistic wellbeing amongst the youth and women. With this campaign, the wrestler highlighted how to support health while maintaining their fitness goals coupled with the right nutrition guidance.
With the Sculpt Studio 2.0 initiative, Amway hosted a series of virtual workshops aimed at demonstrating the best way to leverage nutrition supported by health supplements to lead a fit and healthy lifestyle. The program is aimed to help people transform their bodies into fitter and healthier selves in just 30 days. Health Guru, motivational speaker and wrestler, Sangram Singh joined hands with Amway to boost people’s enthusiasm for the initiative.
After receiving a commendable response from community members, Sangram Singh announced the top three transformers in a grand finale session in March as part of the #30DaysTransformation challenge.
Talking about his association, Sangram Singh said, “I’m honoured to be associated with a brand like Amway, which emphasizes the importance of holistic wellbeing, thereby inspiring and encouraging us to make health and wellness a priority. Through its health and wellness initiatives across India, Amway is generating awareness and encouraging women and millennials to live a healthy balanced lifestyle by following a proper fitness regime supplemented by nutrition. I have actively participated in these health and wellness initiatives across the regions to support increasing awareness around staying fit and healthy. It gives me immense pleasure to witness the overwhelming success of these initiatives.”
As part of Sculpt Studio 2.0, Amway India hosted Amway Direct Selling Partners and their customers also took advantage of the free supplementation guidance and diet programs as part of the project, which is being followed by free consultations with our nutritionists on board.
Commenting on the initiative, Ajay Khanna, CMO, Amway India, said, “Preventive healthcare is top of mind for the youth and women of India today. The country has also witnessed a growing interest in fitness and nutrition supplements, especially among millennials leading to a steady rise in the wellness industry, estimating it at a whopping INR 490 billion (source: FICCI). Changing lifestyles, prolonged periods of staying indoors, and other limitations have adversely impacted consumers’ mental and physical well-being.
“Through our wellness initiatives, we are striving to raise awareness around the importance of proper nutrition, complemented by supplements to meet one’s daily nutritional needs, while also helping them build immunity through these fitness programs. Our association with Sangram Singh will help us advocate further healthy living and his commitment to overall health and fitness. With our vision of helping people live better, healthier lives, we endeavour to make a Swasth Bharat. I’m elated to see the vivid response across India that our initiatives have received,” he said.
In recent news, Sangram Singh is set to marry his long-time girlfriend Payal Rohatgi on July 9 in Agra.